Account-based marketing is more than a simple buzzword being thrown around by talking heads in the world of marketing today. Businesses that are ignoring it or not yet paying attention to the growth benefits it represents do so at their own expense. It is becoming as ingrained in the modern marketing lexicon as phrases like: […]
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WHY INVENTIVE SMi ABM SERVICES
Account-based marketing done the right way drives valuable insights, prioritizes accounts, decreases the sales cycle, and increases marketing ROI.
Spend less time finding and verifying accurate contact information for prospects and more time getting the best deals for your business closed.
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If you are involved in business, marketing or advertising, there is a good chance that you have heard the terms “programmatic advertising” and “ABM” recently. Though they are not new concepts, the practices are being put to more use now, but many people still have no clue or understanding of either of them. This article aims […]
Most businesses and marketers have heard the term account-based marketing, more in recent times than before. It has become a buzz word in the marketing field, but what is it exactly? In previous times, marketers would aim to reel in as many leads and sales as possible by trying to target them all at once. […]