Account-based marketing (ABM), also known as key account marketing, is a business-to-business strategy that approaches business marketing by treating individual customer accounts as markets. Account-based marketing aims at building long-term relationships with prospect and customer accounts. It does this by helping companies to engage accounts with deals higher and earlier, increase the relevance of accounts, […]
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WHY INVENTIVE SMi ABM SERVICES
Account-based marketing done the right way drives valuable insights, prioritizes accounts, decreases the sales cycle, and increases marketing ROI.
Spend less time finding and verifying accurate contact information for prospects and more time getting the best deals for your business closed.
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Account-based marketing (ABM) is an exciting new phase of marketing that folds in advertising and sales to create a more unified marketing effort. ABM is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is […]
Marketing departments have two ways of targeting their promotional efforts: one way is to focus on individual leads (people); the other way is to focus on accounts. The latter, which has come to be known as account-based marketing, seems to be trending up. According to Nathan Isaacs, a senior content strategist at Act-On Software, account-based […]