Demandbase, a leader in account-based marketing (ABM), recently announced sports icon and social justice pioneer, Billie Jean King, and actor, writer and producer, Aasif Mandvi, as the headliners of its 2018 ABM Innovation Summit. This year’s event will take place April 11-12, at Pier 27 in San Francisco, California. Since its launch five years ago, […]
Ascend2, a research-based marketing provider, recently surveyed over 250 executives about their strategies in executing account-based marketing (ABM). 53% of the executives were in B2B, while 28% were in B2C and 19% were in both. According to survey responses, email is seen as the second most effective channel in ABM and one that is easy […]
Appointment setting plays an important role in account-based marketing. It is a process which should be initiated at a very early stage and is often the key to open the door for lead generation. Before moving ahead with sales plans and products, it is essential for companies to train their marketers to set and freeze […]
