LinkedIn is the most popular social website for networking, job seekers, and career references, but it has also proved to be a fantastic platform for boosting business for companies. LinkedIn is not only a professional networking site, but also provides a rich source of material on lead generation for B2B marketers.
Marketers can use LinkedIn to attract more prospective buyers and influence them with informative content that will make them loyal customers of their company.
Here are four effective lead generation tips for using LinkedIn to grow your business:
1. Get in touch with prospective buyers directly: LinkedIn is a good platform for getting in touch with a targeted audience directly. Being a professional networking site, it gives you the opportunity to search the profiles of different companies and send messages to people whose profile matches with your business. In short, it is a smart way to engage in marketing. When a well-crafted message is sent directly to an interested person, you can earn more qualified leads as compared to traditional marketing strategies.
2. Make your company page a source of leads: You should know how to explore LinkedIn for getting effective leads. If your company page on LinkedIn is only comprised of basic information about your company, such a page is not going to help you. Very few prospective buyers are interested in reading biographical information about a company. Your company page should share the latest updates from your company, as well as links to informative content. Constantly refreshing your company page will leave a positive impression about your business on current and prospective buyers. Also, don’t forget to publicize your LinkedIn page through marketing activities. Encourage buyers to follow you on LinkedIn for more value.
3. Gain benefits through advanced search: One of the most powerful features offered by LinkedIn is the ability to separate specific customers through a filter. It is easy to filter out targeted customers by company size, a person’s designation, industry, and so on. It acts as a helping hand in finding business professionals who may be prospective buyers. Take advantage of LinkedIn Premium for more options. It offers features like sending a message to a specific person without knowing their contact information, an expanded search result page, and more.
4. Create a showcase page: A showcase page is the best way to show your company’s brand. It is an extension of a company page and allows you to highlight the line or brand of your product or service. You are required to have a company page in order to create a showcase page, but both pages can be standalones. A showcase page targets a single customer segment and provides all information that is needed by them.
For more information on Inventive SMi’s Account-Based B2B Lead Generation service, click here.