COVID-19 has put many companies under stress to retain and acquire new business. This meant focusing the majority of resources, money and time on nurturing and retaining clients and on-boarding new ones. This was the perfect setup for aligning sales and marketing efforts, that is, mass adoption of ABM. So, What is Account-Based Marketing? Imagine […]
WHAT YOU GET
WHY INVENTIVE SMi ABM SERVICES
Account-based marketing done the right way drives valuable insights, prioritizes accounts, decreases the sales cycle, and increases marketing ROI.
Spend less time finding and verifying accurate contact information for prospects and more time getting the best deals for your business closed.
Ready to Talk about How Account-Based Marketing Can Take Your Business to the Next Level?
Before we dive deeper into how to generate more leads for your business or organization, let’s first look at what a lead is. In very simple terms, a lead is anyone who fits your brand’s target demographic. In addition, they also carry the potential of converting into a paying customer. So how do we find […]
According to information shared by LinkedIn in 2015, 50% of B2B marketers consider consistent content production as a top content marketing difficulty. This is why we have taken the pleasure to expound on the best B2B marketing examples to help you create quality content consistently. What Is B2B Marketing? Business to business marketing is simply […]