Account-Based Market Research
One of the primary goals of account-based marketing is to develop and implement a tactical plan to reach the right people for your brand. Casting a wide net and attempting to reach thousands or millions of people in one campaign is being replaced by a simpler and more strategic solution that involves guiding individual accounts through the buyer journey in the way that is most comfortable for that specific account.
Inventive SMi does the research and analyzation necessary to design and implement programs that leverage some of the best practices in the industry, create value for prospects, and build confidence in your brand that your message is getting to the right people at the right time and in the right way. Inventive SMi understands the interconnection within marketing and sales and can build trust and confidence by helping you perfect your message.
Our research methods can be summed up in three ways:
- Assess company goals and message.
Inventive SMi takes the time to review your goals and desired results before analyzing an audience or launching a campaign. We understand that is it important to not only get your message out, but to ensure your message resonates with those who are most likely to buy your product, subscribe to your service, or download your white paper.
- Build highly accurate and targeted lists.
Inventive SMi easily assesses accounts on a case-by-case basis to develop a highly accurate and targeted prospect list that covers every country of the world. This includes verifying addresses, validating emails and telephone numbers, and confirming names and positions of those to target within a company.
- Identify solid results.
Inventive SMi sets search parameters as wide or as narrow as needed. This allows for the categorization of results based on prospect profiles and buyer personas labeled according to demographic, company position, location (country or state), and technographic characteristics.
- Seal the deal.
Inventive SMi gathers B2B data and tracks micro-actions throughout the campaign. This information is used to inform you of which companies or prospects are ready to buy from you now. At this point, we ensure that we implement every tool needed to close the deal.