COVID-19 has put many companies under stress to retain and acquire new business. This meant focusing the majority of resources, money and time on nurturing and retaining clients and on-boarding new ones. This was the perfect setup for aligning sales and marketing efforts, that is, mass adoption of ABM. So, What is Account-Based Marketing? Imagine […]
Before we dive deeper into how to generate more leads for your business or organization, let’s first look at what a lead is. In very simple terms, a lead is anyone who fits your brand’s target demographic. In addition, they also carry the potential of converting into a paying customer. So how do we find […]
According to information shared by LinkedIn in 2015, 50% of B2B marketers consider consistent content production as a top content marketing difficulty. This is why we have taken the pleasure to expound on the best B2B marketing examples to help you create quality content consistently. What Is B2B Marketing? Business to business marketing is simply […]
Lead generation – Interesting facts Each decision you seem to make about your brand or business surely affects the revenue cycle. Considering the extra time, you take or the effort you put in, it is best to hire a lead generation agency. This way, you can focus more on revenue performance and less on how […]
Creating an effective sales strategy is a daunting task. Most advice on the internet tells you that the strategy is workable if you have a solid process, a documented plan, and a team that knows your business inside out. Most of the business strategies focus on internal operations. They enable the team to document internal […]
