It is more important now than ever for demand generation teams to link their efforts to revenue. Demand generation best practices play a big role in that. To drive the demand generation process, you have to create and share relevant and valuable content. In the demand generation best practices, marketing automation enables leads to be […]
Blog Posts
How to Use Market Surveys for Account Optimization
Global market research indicates that the community of marketers spends a whopping 45 billion dollars annually on research. The majority of the capital is used to hire full-service research contractors to pull out the market research and stats from the vendors, suppliers, and agencies. But why hire a middleman for conducting market research? It is […]
How B2B Intent Marketing Strategies Are Shaping Marketing in 2021
Intent-based marketing is the process of directing campaigns to targeted users or buyers who have indicated an interest in a particular product or service. An intent marketing campaign develops tailored messages based on data about your ideal clients’ online behavior. For marketers to successfully reach their clients, intent marketing is becoming a crucial technique. The secret to […]
How to Develop Strategic ABM Messaging
Even though ABM messaging is new to the world of B2B marketing, many marketers have started focusing on generating account-relevant content and messages. Nailing personalization and addressing the customer’s problems fuel the ABM efforts. It is common sense to stick to a working marketing for your business. However, the only way to keep your strategy […]
11 Best Marketing Automation Software of 2021
Automation is shaping the marketing industry We have developed powerful automation software that enable learning and perform automated tasks. Automation and AI are inevitable for businesses. At some point, you would need to incorporate automation to key concerns of your marketing campaigns. The majority of marketers have embraced automation for marketing tactics. The advanced marketing […]