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The Importance of Account-Based Marketing and Its Role In Your B2B Marketing Strategy

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According to a study conducted by Oracle and Argyle among B2B marketers, nearly 50% of respondents believe that ABM is a very important tool for a company’s marketing strategy, and nearly 20% believe ABM is crucial for a company’s success. Additionally, over 50% of respondents said that ABM was a strategy that perfectly complemented a company’s various marketing components and efforts.

Do you want to know how important account-based marketing is in your overall B2B marketing strategy. Watch the video below.

For more information on Inventive SMi’s account-based marketing services, click here.

ABM account-based marketing Argyle B2B B2B marketers B2B marketing B2B marketing strategy MARKETING marketing strategy Oracle
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