According to a study conducted by Oracle and Argyle among B2B marketers, nearly 50% of respondents believe that ABM is a very important tool for a company’s marketing strategy, and nearly 20% believe ABM is crucial for a company’s success. Additionally, over 50% of respondents said that ABM was a strategy that perfectly complemented a company’s various marketing components and efforts.
Do you want to know how important account-based marketing is in your overall B2B marketing strategy. Watch the video below.
For more information on Inventive SMi’s account-based marketing services, click here.