Resources

Best 6 Account Based Marketing Tools for 2018

Best 6 Account Based Marketing Tools for 2018

Account-based marketing (ABM), also known as key account marketing, is a business-to-business strategy that approaches business marketing by treating individual customer accounts as markets. Account-based marketing aims at building long-term relationships with prospect and customer accounts. It does this by helping companies to engage accounts with deals higher and earlier, increase the relevance of accounts, […]

Fundamentals Every Marketer Should Know About Account-Based Marketing

Fundamentals Every Marketer Should Know About Account-based Marketing

Account-based marketing (ABM) is an exciting new phase of marketing that folds in advertising and sales to create a more unified marketing effort. ABM is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is […]

3 Reasons Personalized Account Based Marketing Is Important

Account Based Marketing ABM

If you are a marketer who has been in the business at any point in the past decade you will likely understand how marketing has evolved from just a strategy of mass production and broad audience focus to a more streamlined, targeted, and concentrated approach. Account based marketing has exploded over the last few years […]

10 Ways Account Based Marketing Is Defined by Experts

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Account-based marketing is a hot buzzword in marketing right now but what does it actually mean? According to leadgenius.com, “Account-based marketing is an approach to B2B marketing and sales where highly-personalized messaging to multiple decision makers and key accounts, through multiple channels, at different stages of the buying journey, helps align revenue-generating departments to close […]