Resources

New Report Reveals What the Account Based Marketing Market Looks Like

New Report Reveals What the Account Based Marketing Market Looks Like

Account-based marketing (ABM), also known as key account marketing, is a business-to-business marketing strategy that treats customer accounts as individual markets. Account-based marketing is aimed at creating long-term relationships with prospect and customer accounts. Account based marketing strategies are being proven effective at engaging customers and managing sales opportunities. Engagio recently conducted a survey of […]

Best 6 Account Based Marketing Tools for 2018

Best 6 Account Based Marketing Tools for 2018

Account-based marketing (ABM), also known as key account marketing, is a business-to-business strategy that approaches business marketing by treating individual customer accounts as markets. Account-based marketing aims at building long-term relationships with prospect and customer accounts. It does this by helping companies to engage accounts with deals higher and earlier, increase the relevance of accounts, […]

Fundamentals Every Marketer Should Know About Account-Based Marketing

Fundamentals Every Marketer Should Know About Account-based Marketing

Account-based marketing (ABM) is an exciting new phase of marketing that folds in advertising and sales to create a more unified marketing effort. ABM is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is […]