Resources

6sense Bought ZenIQ: Here’s Why

6sense Bought ZenIQ Heres Why

6sense is a B2B predictive intelligence platform that aims to help marketing and sales teams uncover, accelerate, and capture demand through artificial intelligence and account based marketing. ZenIQ is an account based marketing product company that compiles a 360-degree view of target accounts from customer relationship management tools, marketing technology elements, and third party data. […]

How to Ensure Teamwork to Achieve Account-Based Marketing Goals

How to Ensure Teamwork to Achieve Account-Based Marketing Goals

As simple as account-based marketing sounds, it is not a one man show. To effectively use ABM in your marketing strategy will involve an entire team of people that must be on the same page to ensure account-based marketing yields the best results possible. Even the very best ABM campaigns can end up turning into […]