Learn the seven key things you need to track in your account-based marketing efforts. This article describes seven key metrics of account-based marketing that need to be tracked and measured for maximum success. Account-based marketing (ABM), sometimes referred to as key account marketing, is a business-to-business strategy that approaches business marketing by treating individual customer […]
Account-based marketing (ABM), also known as key account marketing, is a business-to-business strategy that approaches business marketing by treating individual customer accounts as markets. Account-based marketing aims at building long-term relationships with prospect and customer accounts. It does this by helping companies to engage accounts with deals higher and earlier, increase the relevance of accounts, […]
Account-based marketing (ABM) is an exciting new phase of marketing that folds in advertising and sales to create a more unified marketing effort. ABM is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is […]
Marketing departments have two ways of targeting their promotional efforts: one way is to focus on individual leads (people); the other way is to focus on accounts. The latter, which has come to be known as account-based marketing, seems to be trending up. According to Nathan Isaacs, a senior content strategist at Act-On Software, account-based […]
If you are a marketer who has been in the business at any point in the past decade you will likely understand how marketing has evolved from just a strategy of mass production and broad audience focus to a more streamlined, targeted, and concentrated approach. Account based marketing has exploded over the last few years […]
