Resources

Best 6 Account Based Marketing Tools for 2018

Best 6 Account Based Marketing Tools for 2018

Account-based marketing (ABM), also known as key account marketing, is a business-to-business strategy that approaches business marketing by treating individual customer accounts as markets. Account-based marketing aims at building long-term relationships with prospect and customer accounts. It does this by helping companies to engage accounts with deals higher and earlier, increase the relevance of accounts, […]