Account-based marketing is more than a simple buzzword being thrown around by talking heads in the world of marketing today. Businesses that are ignoring it or not yet paying attention to the growth benefits it represents do so at their own expense. It is becoming as ingrained in the modern marketing lexicon as phrases like: […]
If you are involved in business, marketing or advertising, there is a good chance that you have heard the terms “programmatic advertising” and “ABM” recently. Though they are not new concepts, the practices are being put to more use now, but many people still have no clue or understanding of either of them. This article aims […]
Most businesses and marketers have heard the term account-based marketing, more in recent times than before. It has become a buzz word in the marketing field, but what is it exactly? In previous times, marketers would aim to reel in as many leads and sales as possible by trying to target them all at once. […]
Account-based marketing (ABM), also known as key account marketing, is a business-to-business marketing strategy that treats customer accounts as individual markets. Account-based marketing is aimed at creating long-term relationships with prospect and customer accounts. Account-based marketing strategies are being proven effective in engaging customers and managing sales opportunities. Engagio recently conducted a survey of over […]
Learn the seven key things you need to track in your account-based marketing efforts. This article describes seven key metrics of account-based marketing that need to be tracked and measured for maximum success. Account-based marketing (ABM), sometimes referred to as key account marketing, is a business-to-business strategy that approaches business marketing by treating individual customer […]
