Resources

6sense Bought ZenIQ: Here’s Why

6sense Bought ZenIQ Heres Why

6sense is a B2B predictive intelligence platform that aims to help marketing and sales teams uncover, accelerate, and capture demand through artificial intelligence and account-based marketing. ZenIQ is an account-based marketing product company that compiles a 360-degree view of target accounts from customer relationship management tools, marketing technology elements, and third party data. 6sense recently […]

How to Ensure Teamwork to Achieve Account-Based Marketing Goals

How to Ensure Teamwork to Achieve Account-Based Marketing Goals

As simple as account-based marketing sounds, it is not a one man show. To effectively use ABM in your marketing strategy will involve an entire team of people that must be on the same page to ensure account-based marketing yields the best results possible. Even the very best ABM campaigns can end up turning into […]