In the world of business today, buyers’ buying behavior is changing drastically. Before making a purchase from a company, prospective buyers are able to conduct sufficient online research. This overt dependence on online content has made web content syndication crucial for companies to be successful. To win over prospective buyers, you need to consistently create informative and interactive content that meets the expectations of today’s smart shoppers.
Once upon a time, web content syndication primarily meant the distribution of press releases and the occasional blog post. With time, however, web content syndication has gained a new meaning. Due to the rise of smartphones, it has now become a mandate that every company create a keyword-based mobile responsive website.
Search engine optimization has become the new buzzword to increase online visibility of companies. Websites are now seen as a dynamic platform for web content marketing. Companies create websites that are seen as SEO friendly by embedding highly searched and relevant keywords within their content to rank high on Google.
Companies use web content syndication to distribute customer reviews, comments, and technical observation through various social media channels. This distribution not only catches the attention of prospective buyers, but also allows companies to stand apart from their competitors.
Content syndication is useful for business because it helps to drive traffic, improve SEO ranking, and increase brand awareness. When companies employ a content syndication strategy, the result is that more qualified and targeted traffic is gained. Eventually, this online traffic will convert into sales ready leads.
To maximize content syndication, create high quality content that educates, entertains, and inspires the viewer. Additionally, create a network of people who will want to share your content and syndicate your content to their networks. You must be careful, however, to strictly adhere to original content that adds value and avoid publishing duplicate or copied content.
For more information on Inventive SMi’s Account-Based Content Syndication service, click here.