Creating an effective sales strategy is a daunting task. Most advice on the internet tells you that the strategy is workable if you have a solid process, a documented plan, and a team that knows your business inside out. Most of the business strategies focus on internal operations. They enable the team to document internal […]
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WHY INVENTIVE SMi ABM SERVICES
Account-based marketing done the right way drives valuable insights, prioritizes accounts, decreases the sales cycle, and increases marketing ROI.
Spend less time finding and verifying accurate contact information for prospects and more time getting the best deals for your business closed.
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Lead generation has become one of the most important components for B2B companies. In fact, according to a report by Marketo, 73% of the B2B companies in 2020 are now focusing on lead quality instead of lead quantity. Big difference. What is Lead Generation Software? It is a software that helps companies to collect and […]
Lead generation tools are not just for B2B companies but for business to consumer companies as well. In fact, according to one GetApp survey, more than 57% of companies use one or more lead generation software. What Is Lead Generation Software? The traditional way of lead generation is limited to TV advertisements or sending letters. […]